Spiritualized
are coming back. After four years they are returning with another ‘Best New
Music’ album. How can I tell? Well usually Pitchfork gives their albums ‘8.4s’.
The exception was that religious
Spiritualized album. Pitchfork writers are too alt for God so they panned it.
That’s a shame because God is pretty damn alt, having created many relevant alt
bands.
Most of Pitchfork’s staff is at
least old enough to remember the 90s, back when college radio felt less lonely
and people made real music. Yep that’s the worldview of the average Pitchfork
writer. They dig all that ‘old school’ stuff. Need more evidence? Look at all
the coverage they give to ‘80s’ and ‘90s’ influenced bands. If you are
influenced by the 70s, I’m sorry but Pitchfork writers don’t dig that decade.
It is a ‘blacklisted’ decade to them.
The album cover came out recently.
Pitchfork writers went ‘up in arms’ about it. They expect excellence. They don’t
expect a cover to have ‘Huh?’ encased in a stop sign. To them that is an awful
insult to everything artsy. I mean they expect some totally tripped-out cover
art. Pitchfork wants to see an album cover and remember it for the rest of
their lives as the precise moment their life changed.
Well that’s not happening. Instead
they do get to hear the first single 'Hey Jane' from the anticipated album. That’s got to
count for something. Clearly their time spent stalking Spiritualized’s
Soundcloud has not been for naught. Nope this is the bees-knees, right down to
the fake ‘cut-out’. In other words, it is a good first single off of the album
and a reminder of what they do so well.
Huh?
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