"JAMES GANAS WAS MY BEST FRIEND AND IM SORRY HE DIED SO YOUNG OF CANCER"

                Steve Roggenbuck is boost incarnate. What Steve does is like things, communicate via the twitter spot, and generally cause an online ruckus. Now that boosting is going to the next level. Picture James Ganas on the ground floor. Well now he’s up on the top floor, executive of his own web domain. How did this happen to a young whippersnapper, a child of the 90s? Simple: Steve boosted him with the inaugural run of the LIEF BOOKS Press. 

                Lots of writers start up presses. DJ Berndt has Pangur Ban Party. Tao Lin has Muumuu House. Dr. Seuss has the Wall Street Journal. Alt lit always needs more presses. How else will they create books or create interest? Hype is the first step. The next step is doing it. That’s what Steve does to James Ganas, a resident of the Pacific Northwest. Many think the Pacific Northwest ‘Has it going on’. With this e-book that suspicion has been confirmed. 

                To celebrate this joyous occasion, this beautiful idea baby, Steve has released a video documenting the life and times of one James Ganas. It begins in the alt mecca, the radio station. James asks people to call in to confirm he is not the stupidest person in the world. Alt music is the gateway for alt lit. That’s what happened to me. One day I was listening to orchestral Post-Rock from Montreal and it hit me: Tao Lin, Steve Roggenbuck, and Mrs. Piggle-Wiggle et al. Alt lit makes sense with Post Rock. Nobody chooses alt lit. It chooses you. 

                James Ganas is the ‘Frasier’ of alt lit. He runs some kind of alt self-help show. People call in to tell them their problems. Like Frasier he does not answer them but rather answers with non sequiturs. Non sequiturs represent the logic of the universe. Look at James sitting in a chair. He’s comfortable. He’s doing what he always wanted to do: to work at a college radio station. 

                Finally it ends with a little bit about his mortality. James dies. It is unfortunate. Cancer is a terrible way to go. There he was in his prime struck down by the cancer. Steve is going to release his book as a way of remembering all the great things James did with his life. Had James lived he might have been truly happy with his life. This would have been his first book. People cry from sea to shining sea for James’ book. 

                Next week: August 8^th his e-book debut comes out here 'It is okay to feel sad Just Don't'. Read it to honor his legacy. Read it to ease the loss of such a pivotal alt lit member.